Thursday, September 4, 2014

Students begin OCM BOCES Media Marketing Communications program at WCNY

This year, OCM BOCES is excited to welcome students in an exciting new program, an embedded CTE Media Marketing Communications program at WCNY.

OCM BOCES’ innovative, new, hands-on Media Marketing Communications program at WCNY will provide high school juniors and seniors with an in-depth overview of their field by placing them in an actual work environment outside of school.

Each day, students attend class at WCNY where they will work with WCNY professionals to learn, firsthand, the ins and outs of a public media company that operates across multiple platforms…TV, radio, print, web and social media. Students will be learning and working in studios, conference rooms and even a simulated city – all part of WCNY’s new Broadcast and Education Center.

Students in the OCM BOCES Media Marketing Communications class have the opportunity to earn up to 21 college credits through concurrent enrollment and/or college articulations.

During the previous school year, OCM BOCES began implementing embedded CTE programs in private businesses with a Physical Therapy program at Sports Center 481 and an Automotive Technology program at Driver’s Village.

When asked about the benefits of such a setup, OCM BOCES Assistant Superintendent for Student Services Colleen Viggiano, said, “It really is a win, win for the worksites and our students in that the companies have a chance to see the students at work and the students learn exactly what will be expected of them by being completely exposed to the industry.”

Students interested in exploring OCM BOCES Media Marketing Communications program at WCNY should talk to their high school guidance counselor or contact OCM BOCES Guidance Counselor at 315-433-2635.

Pictured above: On September 15, OCM BOCES held a ribbon cutting ceremony for their Media Marketing Communications program at WCNY.

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